#1. Facebook for Every Phone
In July 2011, Facebook announced it would enable Facebook to be available for every phone on the planet and not just smart phones. With over 60% of the phones in the USA being feature phones (some call them “steam powered” phones) and not smart phones, it was a smart move by Facebook to increase its global market penetration and also take Facebook to every addictive device possible.
The strategy was to make Facebook available to everyone who had a phone no matter what type, color or carrier and that meant that in all, 2,500 types of mobile devices could view Facebook.
In just over 12 months the popularity of the “
Facebook for Every Phone” app page is evident as it now tops the Facebook pages list at over 130 million “likes”.
That is some growth in just over one year.
#2. Facebook